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| The Global Strategic Brand Lead (GSBL) is responsible for driving the global value of the brand by co-leading the asset maximization team, including working in collaboration with Medical Affairs (MA) and Market Access (MAx). This role focuses on long-term asset value creation, portfolio strategy, and lifecycle management to achieve the brand’s full potential. The GSBL leads the Commercial input into the development of the brand, leads the development of global marketing strategies, content, and tactics, ensuring alignment across markets and functions. The GSBL plays a pivotal role in integrating commercial innovation and identifying novel opportunities to maximize patient access in reimbursed and non-reimbursed markets, fostering collaboration and excellence in brand execution worldwide. |
| Responsibilities and Accountabilities: Asset Maximization |
| Brand Strategy Development and Execution - Lead the co-creation of the Integrated Global Brand Plan (iGBP) with affiliates and cross-functional experts, serving as the brand’s strategic foundation.
- Drive the 1-year operational plan, making investment recommendations and ensuring seamless asset transitions, launch readiness, and performance excellence.
Collaboration and Stakeholder Engagement - Collaborate with Asset Leads, Market Access, and Medical Affairs teams to develop competitive and optimized product labels aligned with regulatory requirements and market needs.
- Partner with Global Capability Area teams and country brand teams to generate patient-focused customer insights, ensuring they inform brand plans and strategies.
Lifecycle Management and Commercial Excellence - Lead commercial input for Lifecycle Management (LCM) strategies and Loss of Exclusivity (LOE) planning to enhance long-term asset value.
- Act as a brand expert, driving innovative marketing solutions and ensuring adherence to the global strategy while maximizing market share and revenue growth.
Performance Monitoring and Reporting - Advise the Therapeutic Area (TA) Head and executive leadership on sales targets and performance of key markets, providing actionable recommendations to improve results.
- Oversee the execution of integrated evidence generation plans and annual planning activities.
Leadership and Team Development - Coach and develop the Brand team , fostering competencies and preparing for future organizational needs.
- Drive cultural and operational transformation initiatives, ensuring long-term sustainable success.
Digital and Omni-Channel Strategy · Collaborate with the Omni-Channel Strategy team to design and implement digital engagement strategies tailored to diverse affiliate needs. Compliance and Ethics - Embed a strong compliance culture across all activities, ensuring adherence to company policies and industry regulations.
- Act as a role model for ethical behaviour, fostering integrity and accountability within the organization.
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- Experience and Expertise
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- University degree with 10-15 years of progressive commercial experience, preferably in the pharmaceutical sector.
- Proven track record of leading international commercial teams in complex global environments.
- Strong marketing competencies, including brand strategy, omnichannel marketing, global forecasting, and financial acumen.
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- Leadership and Collaboration
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- Demonstrated ability to lead high-performance teams, coach talent, and foster collaboration across diverse, cross-functional, and multicultural settings.
- Strong influence and stakeholder management skills, with the ability to engage senior leaders and external partners.
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| · Hybrid working model, combining office collaboration with remote flexibility. · Willingness to travel internationally as required. · Highly collaborative environment involving cross-functional and cross-regional engagement. |
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Note: This section is not required to initiate the recruitment process.
| FUNCTION SPECIFIC KNOWLEDGE F = Foundational, P = Proficient, A = Advanced, E = Expert |
| Competency / Capability | Descriptor | Enter Level |
| Therapeutic Area and Market Access | •Experience in therapeutic areas with the ability to provide strategic input into asset development and competitive product label optimization. •Deep understanding of reimbursement processes, payer negotiations, and health economics. | |
| Leadership and decision making | Proven leadership skills in driving global teams and projects from concept to execution, inspiring collaboration and commitment through decisiveness, confidence, and a clear strategic vision. | |
| Financial Acumen | Deep understanding of financial principles, including budgeting, forecasting, and analysis, with the ability to make informed decisions aligned with overall financial goals. | |
| | A solid understanding of the industry, regulatory requirements, and the specific product area is vital | |
| | Deep MAX knowledge | |
| | Deep TA specific knowledge | |
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| SKILLS & CAPABILITIES F = Foundational, P = Proficient, A = Advanced, E = Expert |
| Competency / Capability | Descriptor | Enter Level |
| Analytical Thinking | Ability to develop and execute a clear, forward-looking global marketing vision aligned with the organization’s overall business strategy. | |
| Communication & Collaboration | Exceptional communication and collaboration skills, adept at engaging and influencing stakeholders, fostering alignment across teams, and driving cohesive teamwork for strategic execution. | |
| Customer Focus | Deep understanding of customer needs within TAs, including healthcare professionals, patients, and payers. Fosters a culture where everything is done to enhance value to patients. Intentional about meeting/exceeding customer expectations (internal/external). | |
| Influence and Stakeholder Management | Proven expertise in influencing and engaging diverse internal and external stakeholders, including executive leadership, global/regional teams, and external partners. | |
| Innovation & Agility | Possesses a forward-thinking mindset with a strong passion for driving innovative solutions in dynamic and evolving environments. Excels at adapting quickly to change, staying ahead of market trends and business demands, and proactively identifying opportunities for improvement, coupled with the agility to implement impactful solutions swiftly. | |
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| OTHER POSITION SPECIFIC CRITERIA F = Foundational, P = Proficient, A = Advanced, E = Expert |
| Competency / Capability | Descriptor | Enter Level |
| Psychological safety / Encourage the team to challenge each other | Foster an environment where team members feel safe to express ideas, give feedback, and challenge one another constructively, driving innovation, trust, and better decisions. | |
| Problem Solving and Adaptability | Must be able to identify and solve problems effectively while remaining adaptable to changes in the industry, regulations, and market conditions | |
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At Astellas we can offer an inspiring place to work and a chance to make your mark in doing good for others.
Our expertise, science and technology make us a pharma company. Our open and progressive culture is what makes us Astellas. It’s a culture of doing good for others and contributing to a sustainable society.
Delivering meaningful differences for patients is our driving force. We all have a significant opportunity to make that difference, working locally in the areas we know best, whilst drawing inspiration from the different insights and expertise we have access to globally and from our innovative, external partners.
Our global vision for Patient Centricity is to support the development of innovative health solutions through a deep understanding of the patient experience. At Astellas, Patient Centricity isn’t a buzzword - it’s a guiding principle for action. We believe all staff have a role to play in creating a patient-centric culture and integrating an awareness of the patient into our everyday working practices, regardless of our role, team or division.
Our ethos is underpinned by the Astellas Way, comprising five core values: patient focus; ownership; results; openness and integrity.
We are proud to offer an inclusive and respectful working environment that fosters collaboration and ownership.
Our aspiration is to bring the best brains together, to provide them with world-leading tools and resources and a unique structure that fosters real agility and entrepreneurial spirit.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
